mooiq
For CEOs and founders

Real-time answers from your company data.

We connect your CRM, billing and other key tools to the AI you already use. You ask questions in plain English and get real answers from your own data.

> How much revenue renews in the next 30 days?
$184,200 23 accounts. 4 at risk ($41,000): support tickets open > 7 days.
sources: HubSpot · Stripe · Zendesk
> Why did we lose business last week?
2 churned accounts ($9,600 ARR). Both cited slow onboarding in exit notes.
sources: HubSpot · Intercom

Your numbers live in six tools. Your questions live in your head.

A simple question like "what's renewing this month?" turns into a Slack thread, a spreadsheet and a two-day wait. By the time the answer comes back, you've moved on.

Dashboards help, but they only answer the questions someone thought to build. The question you have today is usually the one nobody built.

What you can ask

Questions you can get answered in seconds, any time.

Each answer comes from your live systems at the moment you ask. Here are a few examples.

> Which products get returned most, and why?

The Aria hoodie in medium: 22% return rate. 61% of return notes say it runs small.

Shopify · Loop Returns
> What's our average order value, year over year?

$87 this October, up from $79 last October. Bundles drove most of the rise.

Shopify
> What's our margin after COGS and shipping?

58% gross margin last month, down 3 points. Freight costs rose on your two best sellers.

Shopify · QuickBooks · ShipStation
> What's about to run out of stock?

4 products sell out within 14 days at this pace. Your supplier needs 21 days to restock.

Shopify · Cin7
> How many first-time buyers come back?

28% of Q2's first-time buyers ordered again within 90 days. That's up from 22% a year ago.

Shopify · Klaviyo
> What do we keep from an average order?

$14.20 after COGS, shipping, returns and payment fees. Orders under $50 lose $2.10 each.

Shopify · QuickBooks · ShipStation · Loop Returns
> What's scheduled this week?

14 client calls, 3 renewals due, 2 launches. Thursday has 5 calls back to back.

Google Calendar · HubSpot
> What's our growth rate, year over year?

Revenue is up 31% on last October. New business is up 18%. Expansion revenue did the rest.

Stripe · QuickBooks
> Where will we be at year end?

At the last 90 days' pace, $2.4M ARR by December 31. That's $200k short of plan.

Stripe · HubSpot
> Which deals are stuck?

7 deals worth $310k have had no activity in 21 days. 4 of them belong to one rep.

HubSpot
> Are we shipping on time?

The team closed 42 of 55 planned tickets this sprint. Two projects are a week late.

Linear · Jira
> How are support times trending?

First reply time rose from 2 hours to 6 hours over the last month, mostly on weekends.

Zendesk · Intercom
How it works

From your first call to your first answer.

  1. 01 · talk

    Find the hot spots

    We start with what worries you. It might be revenue growth, service delivery or how fast the team ships.

  2. 02 · map

    Find the data

    We find where the answers live and check that the data is good enough to trust.

  3. 03 · connect

    Wire it up

    We give Claude or ChatGPT read-only access to those tools. We test it on your real questions.

  4. 04 · ask

    Ask away

    You ask questions whenever you want. We show you how to get the most out of it.

Safe by design

Your data stays where it is. The AI can look but can't touch.

Handing your business data to AI is a fair thing to worry about. Here's how we set it up.

read-only

The AI can read your numbers. It can't edit, delete or send anything. Your CRM and billing stay the source of truth.

you choose

You decide which tools we connect and what the AI can see. You can switch any connection off at any time.

no training

We set up your AI account so your data isn't used to train models.

Get ahead of agents

Build it once. Use it for the next five years.

Every company will soon run AI agents that do real work. Those agents need what you get here: clean, connected, safe access to your data.

You get answers today. The same connections power the agents you deploy next. You'll also see how it all fits together, so you can lead that work with confidence.

// today
you ask → AI reads your data → answer
// next
renewal agent reads the same data → flags risk → drafts outreach
finance agent reads the same data → builds the board pack
ops agent reads the same data → spots late projects
one set of connections. many uses.
What it's worth

What would it be worth to know your numbers the moment you ask?

Answers on demand

You get your answers in real time so you can act immediately. No more waiting for reports.

Ready for agents

The foundation your company needs for AI is in place before your competitors start.

You'll understand it

You'll see how this works and what's possible, from the inside, with your own data.

Every business has different tools and questions. The price depends on how much we connect. You get a fixed quote after the consultation, before you commit to anything.

Book a consultation
Who you'll work with

Operators who run AI in their own companies every day.

Andrew Lissimore
Andrew Lissimore

Runs headphones.com, the largest specialty headphone retailer. Co-founder of Lantern. Founder of DeskTheory, an operator's school for CEOs mastering AI.

Kareem Mayan
Kareem Mayan

Has been building software since 2001. Founded four software companies and sold three. Runs a SaaS, and Uncog, where he builds AI systems for CEOs and their teams.

Questions

Before you book.

Can the AI change my data?+

No. Every connection is read-only. It can answer questions about your data, but it can't edit, delete or send anything.

Which tools can you connect?+

Most common business tools: stores like Shopify, CRMs like HubSpot and Salesforce, billing like Stripe, accounting like QuickBooks and Xero, plus calendars, project tools and support desks. We confirm your stack on the consultation.

We use ChatGPT, not Claude. Does that work?+

Yes. We set it up in whichever AI tool you already use.

How much of my time does it take?+

You join the first conversation and a short review at the end. We may ask someone on your team for access to a few tools. We do the rest.

What if our data is messy?+

Most data is. We check it before we connect it and tell you where answers might be off. Sometimes that check is worth the price on its own.

What does it cost?+

It depends on how many tools we connect. You get a fixed quote after the consultation, before you commit.

Ask your first question this month.

Book a consultation. We'll help you get real-time answers to the questions that will drive your business forward.